Mobile game genre trends
Share of each month’s new games we follow, by genre. The current month is still counting.
Growing
No genre has moved the same way three months in a row yet.
Shrinking
- Strategy: share down 4 months in a row (42.9% → 8.7%)
| Genre | May 2026 | June 2026 | July 2026 | August 2026 | September 2026 | October 2026 |
|---|---|---|---|---|---|---|
| Puzzle | 0% | 0% | 60% | 10% | 9.6% | 18.3% |
| Simulation | 0% | 22.2% | 0% | 13.9% | 13.9% | 11.1% |
| Role Playing | 28.6% | 22.2% | 0% | 13.6% | 10.7% | 9.8% |
| Adventure | 0% | 11.1% | 20% | 6.1% | 6.3% | 9.8% |
| Board | 0% | 0% | 0% | 4.2% | 4.9% | 8.5% |
| Trivia | 0% | 0% | 0% | 5.8% | 8.7% | 5.9% |
| Family | 0% | 0% | 0% | 5% | 4.2% | 5.9% |
| Strategy | 42.9% | 33.3% | 20% | 10% | 8.7% | 5.2% |
| Card | 14.3% | 11.1% | 0% | 5.3% | 6.3% | 5.2% |
| Sports | 0% | 0% | 0% | 3.6% | 5.2% | 4.6% |
| Music | 0% | 0% | 0% | 1.9% | 4.2% | 4.6% |
| Racing | 0% | 0% | 0% | 1.9% | 2.2% | 3.9% |
| Action | 0% | 0% | 0% | 5.8% | 6.7% | 3.3% |
| Word | 14.3% | 0% | 0% | 6.1% | 3.1% | 2% |
| Casino | 0% | 0% | 0% | 4.4% | 4% | 2% |
| Games | 0% | 0% | 0% | 1.4% | 0.7% | 0% |
| Casual | 0% | 0% | 0% | 1.1% | 0.7% | 0% |
| Σ | 7 | 9 | 5 | 361 | 553 | 153 |